Saving Luxury from the Flames
Notre Dame Cathedral in Paris on April 16. Photographer: Christophe Morin/Bloomberg The fire was so aggressive that the news portrayed it...
Jan Ryde: A Man's Dream to Improve the World
I had the amazing opportunity to visit the Hästens factory in Köping, Sweden and interview Mr. Jan Ryde. Original text published in the...
Luxury Brands and Man's Search for Meaning
The act of purchasing is no more than a transaction that involves an exchange of value, and value is particularly important when talking...
The Difference Between Expensive and Priceless
The birth of the masterpiece: a dream, a recipe that combines conviction, expertise and ambition that gives life to the inanimate....
Luxury Brands and the Social Media Dilemma
Luxury brands tend to have difficulties when it comes to adapting to our highly-digitalized world. This also means that the way we...
A Brilliant Disruption
Exactly one century ago, the first crop of cultured pearls was successfully produced, right after the patent was granted in 1916. The...
The Inversion Principle: the secret to brand success
inversion noun in·ver·sion \in-ˈvər-zhən, -shən\ : a change in the position, order, or relationship of things so that they are the...
The ONE secret brands can learn from Luxury
Luxury stands spot-on at the zenith of brand distinction, personifying the branding discipline in its finest essence. The ethereal within...
How can Luxury Brands show resilience after the Paris attacks?
This is how Louis Vuitton expressed their solidarity to their countrymen on Facebook in the aftermath of the Paris attacks, incidents...
How can shared values help to create a sustainable luxury brand?
For years I have wondered about what makes a brand successful and that is why I decided to follow a Masters degree in Luxury Brand...